London Fashion Week – Backstage at Tata Naka A/W 2011

March 4, 2011 § Leave a comment

Last week I was lucky enough to be working during London Fashion Week, as photographer to celebrity nail technician Andrea Fulerton backstage at the Tata Naka AW 2011 show.

Originally I was intending to work on Andrea’s shoulder whilst she prepared the models’ nails, however upon arrival backstage it turned out that Benefit had turned up without a photographer so I was asked to capture some of their make-up preparations as well. So here is a small selection of some of the shots I took for them. I am pleased with the softness to the images and I really like the artistic feel, which seems to work well with the candid nature of the series.

The show itself didn’t actually take on the traditional catwalk format; instead the designers (twin sisters Tamara and Natasha Surguladze) opted to present their collection in a live photoshoot, which was shot by a photographer as the public were seated at tables and free to roam about the studio.  I thought this was a really clever idea and presented the designs to the audience in an interactive way, making the show as a whole very memorable. The whole set up was inspired by a 1950s theme and the entire production, from the staging of the models to the displays of intricate jelly moulds and birds of paradise flower arrangements, really showcased the attention to detail that went into the show.
There is a great article that includes images from the shoot itself, as well as more details of the innovative displays that accompanied the models’ stage design.

Read more here.

Image above: Andrea Fulerton, celebrity nail technician, painting models nails backstage at the Tata Naka AW 2011 show. Bright reds and berry hues set to be the trend for the season.

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